Two Is Better Than One


I’m a concert enthusiast. I go to multiple concerts a year; which means spending lots and lots of money! So I try to find the cheapest tickets with the best possible seats (I like to be the girl in the front row singing from the top of her lungs). I use the search engine to do this, but finding cheap tickets can be risky because there are websites out there that are not real and sell fake tickets. For this reason, I avoid the top links (the paid ads) because for I view them as a spam and untrustworthy website. After reading about paid search and Google AdWords, I came to the realization that this is not the case at all.

Paid search result is a way that businesses use in order to increase their ranking on search engine results page based on the relevant keywords that users search. It’s…

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