georgia e madison

UnknownSearch Engine Optimization or Search Engine Marketing is important to know when wanting to promote your brand, company, or self. The Google AdWords Keyword Tool is a great way to begin this process. After creating a new account, Google AdWords has a ton of ways to create ads and tools to learn how to better market yourself on the massive world wide web.

To begin, I chose five words/key terms that I thought people would use to look up this blog. My words were: advertising, public relations, Grand Valley State University, communications, and social media. After typing in advertising, keyword suggestions showed advertisement, which gets the average monthly search of 135,000. Public relations is searched 9,500 times but the keyword phrase what is public relations is search 12,100 times a month. Grand Valley State University was searched about 49,500 times a month but…

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