Google gives you already all the information you need about your competitors. They tell you the names of your competitors and how often they enter the auctions with you and what’s their impression share and average position compared to yours.
With the launch of new flexible bid strategies, Google has just taken the game to the next level. You can actually set an outranking target in your bid strategies; If you want to make sure you’re beating your main competitor 90% of the time (with some Max CPC bid), You are able to do so by specifying your competitor’s domain and the percentage of time when you want to outrank them. Sounds like a very nice solution to handle competition and get more clients that otherwise your competitor would have acquired.
But wait a minute, what if your competitor is using the same exact weapon against you? what will happen…
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