A Pew Research Center study of three U.S. media markets has lots of interesting fodder and lessons for journalists and newsrooms.
In Local News in a Digital Age, Pew studied local news coverage and consumption more thoroughly than any local news study I’ve seen. I encourage reading the full 160-page report, which provided detailed studies of the news environments in Denver, Macon, Ga., and Sioux City, Iowa.
The study includes a survey of people in each community, asking extensive questions about their community involvement and news consumption, as well as a detailed study local news providers, including all the content during one week (last July) and a computer analysis of Facebook and Twitter content and engagement with local news providers.
I’ll present my thoughts on the Pew study in three sections:
- What the study says about media and lessons we can draw from it.
- My evaluation of this study (or opportunities…
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