Pew media study shows opportunities in diversity, engagement

The Buttry Diary

A Pew Research Center study of three U.S. media markets has lots of interesting fodder and lessons for journalists and newsrooms.

In Local News in a Digital Age, Pew studied local news coverage and consumption more thoroughly than any local news study I’ve seen. I encourage reading the full 160-page report, which provided detailed studies of the news environments in Denver, Macon, Ga., and Sioux City, Iowa.

The study includes a survey of people in each community, asking extensive questions about their community involvement and news consumption, as well as a detailed study local news providers, including all the content during one week (last July) and a computer analysis of Facebook and Twitter content and engagement with local news providers.

I’ll present my thoughts on the Pew study in three sections:

  1. What the study says about media and lessons we can draw from it.
  2. My evaluation of this study (or opportunities…

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